CannaiQ vs Hoodie

Your shelf data is 24 hours old.

In cannabis, a day is a lifetime. A competitor entered your account this morning. A high-fit store added your category at lunch. By the time your daily report lands tomorrow, the window has closed. CannaiQ sees it happen — and tells you what to do about it.

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Shelf data without an action layer is just a spreadsheet

Y / N

You know a product is out of stock. But how many units sold before it went OOS? Binary present/absent doesn't tell you velocity. Inventory deltas do.

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"These stores don't carry your brand." That's a list, not a strategy. Which of those stores actually fit? What's the competitive density? What's the category strength?

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You won 8 new placements this month. How many came from your platform's recommendations? Without attribution, you can't prove ROI. You can't justify the spend.

Same data source. Completely different output.

Both platforms observe dispensary shelves. The difference is what happens after. One gives you data to analyze. The other gives you actions to take.

The alert
Competitor entered your account. Not "pricing changed." Full context: "Jeeter entered Harvest HOC with 12 SKUs at $14.25, undercutting you by 15%. They now have 8 more SKUs than you at this location." Recommended action: Defend.
The target
Not "stores you're not in." Scored targets: Nature's Medicine Phoenix, fit score 93. Category strength: 92nd percentile. Your brand absent, 3 competitors present. Low competitive density. Click "Why This Store" — every factor explained, transparent reasoning.
The defense
Lost a placement? Know who took it. "Green Halo Tucson dropped your brand Feb 19. Replaced by: Cookies — 6 Flower SKUs at $55 avg. Category overlap: 100% — direct replacement." Not just "you're no longer present." The full competitive picture.
The proof
Attribution that writes your monthly report. "8 new placements. 5 were CannaiQ-flagged targets. Estimated incremental wholesale revenue: $10,000-40,000/mo." Your CFO sees the ROI without you building a spreadsheet.
The Details

Side-by-side, nothing hidden

Capability Hoodie CannaiQ Verdict
Speed & Coverage
Shelf updatesDailyContinuousAlways current
Dispensaries observed9,000+ (US only)11,000+ (US + CA + PR)Broader
POS requiredNoNoSame
Intelligence Quality
Sales velocityCart simulation estimatesInventory-delta velocityMeasured, not modeled
Out-of-stock detectionBinary (present/absent)Quantified inventory deltasUnits, not yes/no
PricingProduct-levelRec, med, and promo prices separatelyMore granular
Product presenceBinaryPresent + quantity + price + on-saleRicher per SKU
Market shareMenu-derivedMenu-derived + revenue estimationExtends further
Competitive benchmarkingPricing vs competitorsPricing + SKU count + promo activityDeeper
Shelf presenceStore count over timeCoverage %, net change, velocity rankingMatch
Sales forecastingCart simulationInventory-delta projectionMeasured, not modeled
Store demographicsGeofencingCensus-basedDifferent source
Custom territory management✓ Growth+Match
Custom store tagging✓ Growth+Match
Brand catalog / SKU normalizationBrand Catalog✓ EnterpriseMatch
Seasonal analysisNot available✓ Growth+CannaiQ only
New product launch scoringNot available✓ Growth+CannaiQ only
Like-store benchmarkingNot available✓ Retailer+CannaiQ only
Action Layer
Expansion targeting with scoringNot availableScored + explainedCannaiQ only
Competitive threat alertsPartialReal-time, full contextCannaiQ only
Lost placement contextNot availableWho replaced you + pricingCannaiQ only
Win attributionNot availableAutomatic ROI trackingCannaiQ only
Prioritized action queueNot availableDaily prioritiesCannaiQ only
Other Products
Inventory sync / orderingHoodie ConnectNot availableTheir advantage
Consumer store locatorWhere-to-Buyfindadispo.comDifferent approach
Cell phone geofencing (foot traffic)NoTheir advantage

What Hoodie does that requires a phone signal — and why you might not need it.

Hoodie's geofencing tracks anonymized phone signals to estimate how many people walk into each dispensary, how long they stay, and whether they come back. It's clever. It's also dependent on a proprietary data source that has nothing to do with what you actually sell.

CannaiQ measures the same outcome from the shelf: if a store had 20 units and now has 8, people bought 12. You don't need to track their phones to know that. Our inventory-delta velocity is measured from the product, not estimated from foot traffic. For your sales team's purposes — knowing where to sell and where to defend — the outcome is the same.

If you need to know the demographic profile of each store's customer base, CannaiQ uses public census data cross-referenced against store locations. Not individual-level phone data. But it tells you the same strategic story: this store is in a high-income area with an older demographic, or this store is near a university and skews young. Same insight. No privacy concerns.

Shelf data tells you where you are.
CannaiQ tells you where to go.

Knowing you're in 189 stores is useful. Knowing which 47 stores you should be in next — ranked, scored, and explained — is what grows revenue. Your sales team doesn't need another dashboard. They need a prioritized list of what to do this week.

Hoodie Analytics
~$1,500-3,000/mo

Daily shelf data. Binary OOS. No action layer.

More signal, less cost
CannaiQ Growth
$495/mo founding

Real-time intelligence. Scored targets. Threat alerts. Win tracking. Action queue.

Two new placements per month and it pays for itself. Everything after that is margin.

Same menus. Different conclusions.

We both watch the shelf. The difference is what happens next. One platform gives you data. The other gives you a to-do list, a defense plan, and proof it's working. Your competitors are acting on real-time intelligence. What are you waiting for?

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